In 2024 we worked in close collaboration with the team at The Raw India to develop a visual communication design system for the heritage slow-fashion brand that is working hard to preserve local and traditional crafts. 

 

The Raw India specialises in clothing, jewellery, home furnishings, and art-inspired decor. It proudly showcases the unparalleled beauty of Indian culture and crafts in its designs, thereby exhibiting the country’s rich heritage and vibrant artistry.  

 

TRI ensures that the artisans involved get well-deserved recognition and appreciation. Their collaboration with the artisans brings their skills to light as well as empowers them to keep their traditional crafts alive. As they are housed in Jaipur, their creations reflect the zest and vivacity of the old heritage city. Additionally, they follow the slow fashion approach to designing their products, which allows them to give the appropriate care and attention needed to their creations. 

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